We’ve been dreaming of a beautiful, bilingual, mobile-friendly website, and thanks to our friends at the Crimsonbridge Foundation, we’ve got one! Our brand new website is now live, featuring our wonderful youth front and center. The new site is much easier to navigate from any device, and all of our program information is available in Spanish.
The Crimsonbridge Foundation works to develop innovative, transformative ways to address social problems, and to collaborate across sectors to maximize social impact. It creates and invests in education, leadership development, and capacity building programs that help individuals and organizations achieve beyond existing boundaries and realize what’s possible.
We had begun to design a new website early last year, when we met with Crimsonbridge President Gabriela Smith who had the wonderful vision of helping nonprofits improve their communications with bilingual media.
We were delighted to be the first nonprofit to partner with Crimsonbridge in this endeavor through its Bridges Program and work with their team throughout the website development process. When we learned that Gabriela not only wanted to help us translate our website, but also help us design a bilingual website that was engaging, collected analytics, and was technologically modern, we were over the moon!
We are so thankful to Crimsonbridge for partnering with us to develop our beautiful, bilingual new website. Now our youth and families can access information about our programs and services in the language of their preference.” LAYC President & CEO Lori Kaplan
Beyond the new website, our partnership with Crimsonbridge is also about learning what works when communicating with our youth and families. That is why we jumped at the opportunity to support research in finding out how best to reach Hispanic communities, a research partnership between Child Trends and Crimsonbridge.
“Effective and relevant communications resources are essential for providing accurate information, meaningful engagement, and building trust,” says Danielle M. Reyes, executive director of the Crimsonbridge Foundation. In addition to working with local nonprofits, to strengthen their Spanish language communications capacity, the Foundation recently released a new publication in partnership with Child Trends, entitled, “Reaching and Engaging with Hispanic Communities: A Research-Informed Communications Guide” to provide a resource and support this work at a national level.
With Crimsonbridge Foundation’s partnership, LAYC’s new, bilingual website will help us better reach our youth and families, supporters, and all who visit our site for innovative youth development programs.