By President & CEO Lori Kaplan and Chief Development Officer Barbara Myers
It takes a multi-talented, strategic thinker to lead LAYC’s communications team. With over 50 programs in three jurisdictions to support with bilingual communications, you’d think there was an army of staff managing our website, newsletter, social media, and program promotion. In fact, there’s Araceli Rosenberger, LAYC’s Communications Manager.
Araceli started with LAYC in 2011 as a grant writer and communications specialist in the Development Department and moved to her current position in 2014. Thanks to her talent and vision, LAYC’s communications have taken a big step forward. From day one, Araceli set out to streamline LAYC’s visual style and branding on all LAYC materials creating our first style guide, guiding the creation of a strategic communications plan and the development of flyer templates for program use. Thanks to her, LAYC’s brand is front and center with a consistent “look and feel” for all of our external publications.
Perhaps her crowning achievement is LAYC’s brand new website. It’s beautiful, bilingual, mobile-friendly, and has lots of really cool features, like Find a Program to help users find what they’re looking for and a special place for youth called the Youth Corner. She led us through all the steps to getting staff to say what they wanted the new site to do, prioritizing all the wish lists, gathering program information, coordinating translation work, and communicating with the web designers to make sure all the features were there.
Beyond communications, Araceli has been involved in two staff committees. As a key member of the Green Team, Araceli brought it in a pro bono LEED-certified expert who assessed LAYC’s energy and resource use practices and made recommendations that are still in place at LAYC. She was also instrumental to the development of LAYC’s DREAMER committee and the DREAMER scholarship. For the past two years, she led fundraising efforts to fund the scholarship for youth who qualify for the President’s Deferred Action for Childhood Arrivals (DACA) or are in need of other immigration support.
Araceli, a sincere thank you for all you have done and continue to do for LAYC and to make our communications more professional, more effective, and more enjoyable for our audiences.