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Promotor Pathway - A New Model for Youth Development

Launched in August 2008, LAYC's Promotor Pathway® is a long-term client management intervention model for disconnected and disengaged youth whose obstacles such as lack of education, homelessness, trauma, substance abuse, and court involvement prevent them from accessing resources and achieving educational, employment, and healthy living goals. Promotores work on a one-on-one basis with each youth to remove barriers, proactively encourage participation in a broad set of LAYC services, and connect them to other needed resources within the community so they may make a successful transition to adulthood.



Our Approach

The Promotor Pathway® model focuses on cultivating and maintaining a lasting, trusting relationship with the youth to achieve success in education, employment, and healthy behaviors. Promotores support youth through "small wins" and provide crisis intervention in order to remove obstacles and engage youth in a broad set of programs and services in the community. Disconnected youth have a variety of risk factors that cannot be quickly addressed, and the long term relationship, four to six to years on average, enables Promotores to create lasting change.

The Promotor Pathway® Goes Beyond Traditional Case Management Models

"My Promotor is like my personal 911. I can call anytime for whatever I need" - Jonathan, age 17

"My Promotor supported me when no one else would." – Tina, age 22

While most cases management models serve youth only while enrolled in a certain program, a Promotor will:

  • Work with youth across programs and services. A Promotor's interaction does not end when a youth completes a service. Or enrollment in a certain program.
  • Continue working with youth over an extended period of time, four to six years on average, through a full range of services until the youth is engaged and connected.

Promotores are LAYC staff that act as mentors, case managers, community health workers, and advocates for high risk youth. These highly trained and experienced staff work intentionally and deliberately to build relationships designed to transform a young person's life. Working across programs to address all the youth's needs, Promotores complete over 30 hours of training annually and receive regular supervision from a Licensed Clinical

Social Worker.


Our Results

Success within the Promotor Pathway is defined as youth achievement of stability, connectedness, and self-agency. Specifically, each youth working with a Promotor will be tracked on progress toward three goals:

  • Increased academic success
  • Transition to work or completion of vocational/technical education
  • Improvement in practice of healthy behaviors and decreases in risk-taking behaviors

Promotores promote a healthy transition to adulthood by connecting youth to a competent and caring adult, providing the knowledge and skills to access community resources and independently problem solve when faced with challenging situations.

As with all LAYC programs, the Promotor Pathway® uses Efforts-To-Outcomes (ETO,) a web-based data management system that allows for sophisticated demographic output, and outcomes reporting. ETO allows Promotores to track youths' progress along many dimensions including whether goals are being met, frequency of service provision, and completion of referrals.

Download Results (PDF) 

Download Demographic Data (PDF)


External Evaluation

The Promotor Pathway has been rigorously evaluated through a randomized control trial, multi-year study conducted by Urban Institute. The evaluation tracked 476 youth over 18 months to analyze the effectiveness of the model and revealed significant positive outcomes on school engagement, pregnancy prevention, and housing.

The treatment group receiving a Promotor was:

  • One third more likely to be enrolled in school
  • One third less likely to have a child
  • Sixty percent less likely to have slept in a shelter or streets

Download Results Infographics

Read the Full Study

Watch the Release Event, April 20, 2016, at the Urban Institute


In-School Partnerships

The Promotor Pathway is a proud partner of Prince George's County Transforming Neighborhoods Initiative (TNI); youthConnect, a Venture Philanthropy Partners initiative; and the Community School Incentive Initiative Grant through the DC Office of the State Superintendent of Education (OSSE). These partnerships place Promotores in area high schools to serve students at risk of not persisting or graduating, due to truancy, behavior issues, and other obstacles in their lives. Promotores are placed within:

  • High Point High School
  • Suitland High School
  • Bladensburg High School
  • Cardozo Education Campus
  • Parkdale High School
  • LAYC Career Academy Public Charter School


Promotores in the News



For more information about the Promotor Pathway® National Network and other training opportunities, please contact Susana Martinez, LICSW, National Network Director at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

If you would like to learn more about the Promotor Pathway in the Washington Metro area, please contact Shayna Scholnick, Promotor Pathway Director at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

The Promotor Pathway® is headquartered at LAYC's DC site, 1419 Columbia Road, NW, Washington, DC 20009. Promotores are stationed at LAYC's DC, Riverdale, and Silver Spring sites, as well as at partner schools.


Last Updated on Tuesday, 12 July 2016 13:21