| Really Though? Launch Party a Huge Success |
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| Wednesday, 11 August 2010 15:18 |
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The nail painting table at the Really Though? launch party. LAYC's Community Advocates recently hosted a block party to kick off the Really Though? campaign against underage drinking. More than 50 members of the community gathered for the outdoor event, which included a raffle for prizes, music, free food, and lots of dancing. During the event, Community Advocates educated the community about the amount of alcohol in different types of beverages, and painted nails and spray painted hair to promote the campaign's neon green color scheme. Additionally, a group of Community Advocates assembled to perform a flash mob, or spontaneous dance routine, to raise awareness for the campaign. At the conclusion of the flash mob, audience members cheered for the Advocates, impressed by their outstanding performance. For the past two months, LAYC's Prevention Team has been working closely with the Community Advocates to coordinate the Really Though? campaign and plan, advertise, and host the launch party. After surveying members of the community in early June, LAYC's Community Advocates identified underage drinking as the focus of their campaign. Then, members of the Community Advocates' public relations (PR) team reached out to radio stations and media outlets to raise awareness and learn about how to advertise the launch party. The time and effort the PR team put into advertising the launch party certainly paid off, as the event was a huge success. When asked why Community Advocates chose the name Really Though?, Keilah, a member of the PR team, explained, "We wanted a name that would be relevant to youth today. Really Though? made sense because it is what young people might say if they saw a person who was drunk and falling over at a party." Julissa, another member of the PR team, added, "The purpose of the campaign is to educate others about the responsibilities that come with drinking so that if someone is in a situation where alcohol is present, he or she will think twice about it." To learn more about the Really Though? campaign and the ways you can get involved, please visit the Really Though? blog here.  Share/Save/Bookmark |
